Default Kings were stuck in a rut. Over the previous year they had worked up to 50K a month, but they couldn't break through the barrier to make more money
They had a killer coaching program that helped over 200 men change their lives and become the best versions of themselves
Their problem was, their sales process wasn't doing what it needed to do
They needed an extra commission only closer, and they needed to improve their closing rates
Their closers were closing around 25% of all of the prospective students who came on to sales calls, and they knew it could be higher
They had a long and convoluted sales call structure which wasn't conducive to closing deals as effectively as they could be
We helped add another commission only closer to their ranks. This new closer would cost them nothing unless they produced results
We then took their whole sales team through our Sales Psychology Masterclass
This was conducted in 6 sessions over the course of 3 intense weeks. This meant that they could practice and implement what they learned in the sessions in real time during actual sales calls
Within those two weeks, they saw a dramatic change in results. Before, the founder and the existing sales person were closing at between 25-30%. The founder had been closing for their program for over a year, and the existing sales person had 6 months of experience
The closer that we placed came in and closed at a 25% rate. We then improved their closing rate – the founder now closes at 45%, the lead salesperson had back to back months at 35%, and the new closer was consistently above 25%
60 days after they started working with us, they hit an $80K month, their
HIGHEST revenue month in their history
They added almost 70% to their MRR, in less than 60 days. Nothing else changed, just how they closed their deals.
After we completed Kill, they wanted our help on understanding their customers better so they could improve their marketing function and drive more lead flow
We built a customer research process for them so they could effectively understand what their prospects' sleep disturbers are and build their marketing around that. They now conduct customer research as part of their graduation program
They have a continual source of customer insights based around finding out their students' sleep disturbers, and gain invaluable insight into why people buy their program
We built out an omnichannel lead generation system that allowed them to scale effectively using other channels and other methods. This was systematized and built so that they can capitalise on all available lead flow instead of being over-reliant on a single channel
With this system, we are confident that we can help Default Kings grow to well over $100K a month in the next 3 months
